Yellow Dog Fly Fishing is a travel agency that specializes in booking trips for fly fishermen and women all around the world. With this sight customers can find their destination they would like to visit and than book their trip all within the same website. To do this they have to utilize the AIDA (Attention, Interest, desire, and action) concept to attract their customers and move them to act upon their visit to the site.
Attraction:
Yellow Dog Fly Fishing gains the attention of their viewers quickly by having an animated header that is cycling through pictures with captions of the trips they have booked for their customers. This header immediately will catch the visitors attention and keep them on the webpage.
Interest:
On this website they give very clear tabs so you can find exactly what you are looking for. In each tab there is sufficient information but will redirect you further into the sight to gain more information. I personally find this website to be very drawing and find myself spending a good deal of time on this website because it interests me.
Desire:
The desire portion of this concept is very apparent. Desire refers the over all appearance of your website. Visitors to websites prefer websites that are well designed and have consistent designs. This website does exactly that. I have found the entire sight to follow an appealing format that is not over bearing or under developed and boring.
Action:
The last concept to utilize in a website is action. The call to action is ultimately what sales what ever the website is offering whether it be services, product, or even oneself. Yellow Dog Fly Fishing calls it viewers to action by giving them an option to book a trip right there on their website and giving them incentives such as discounts for the services they sale if the trip is booked for a particular place and/or time.
Based on my evaluation of Yellow Dog Fly Fishing, I feel like this company effectively utilized the AIDA concepts outlined her to better their website and increase there sales.
Attraction:
Yellow Dog Fly Fishing gains the attention of their viewers quickly by having an animated header that is cycling through pictures with captions of the trips they have booked for their customers. This header immediately will catch the visitors attention and keep them on the webpage.
Interest:
On this website they give very clear tabs so you can find exactly what you are looking for. In each tab there is sufficient information but will redirect you further into the sight to gain more information. I personally find this website to be very drawing and find myself spending a good deal of time on this website because it interests me.
Desire:
The desire portion of this concept is very apparent. Desire refers the over all appearance of your website. Visitors to websites prefer websites that are well designed and have consistent designs. This website does exactly that. I have found the entire sight to follow an appealing format that is not over bearing or under developed and boring.
Action:
The last concept to utilize in a website is action. The call to action is ultimately what sales what ever the website is offering whether it be services, product, or even oneself. Yellow Dog Fly Fishing calls it viewers to action by giving them an option to book a trip right there on their website and giving them incentives such as discounts for the services they sale if the trip is booked for a particular place and/or time.
Based on my evaluation of Yellow Dog Fly Fishing, I feel like this company effectively utilized the AIDA concepts outlined her to better their website and increase there sales.